Simple, Seamless Acquisitions
A Better Path for Small Agency Owners to Exit with Confidence
A Better Path for Small Agency Owners to Exit with Confidence
At Agency Capital Partners, we acquire small digital marketing agencies and help founders achieve simple, seamless exits. We specialize in six-figure agencies where the owner is ready to step back, retire, or move on to their next chapter.
Why Choose ACP
The Gap We Fill
Financing Gap
Banks rarely finance deals for agencies doing $200K–$300K in annual revenue.
Risk Perception
Most buyers see owner-dependent agencies as too risky to acquire.
Broker Barrier
Business brokers typically won’t represent agencies with less than $1M in revenue.
Who We Are
Led by Co-Founders Pete Kennedy and Phil Frost, Agency Capital Partners draws on over a decade of hands-on agency growth experience at Main Street ROI. We’ve helped dozens of agencies scale revenue, expand services, and strengthen operations. ACP focuses on helping agency owners achieve simple, successful exits
The Problem We Solve
Selling a small agency isn’t easy. Many business brokers won’t represent firms under $1M in revenue, leaving owners with limited or no exit options. As a result, small agency founders often struggle to find a buyer who understands their clients. Some agency owners even end up shutting down and walking away from everything they’ve built.
How We’re Different
Agency Capital Partners fills that gap with a founder-friendly acquisition model built for six-figure agencies. We acquire agencies directly, maintain continuity for clients, and preserve each owner’s brand and legacy. Backed by the systems and team at Main Street ROI, we ensure every transition is smooth and every client remains in expert hands.
Proven Experience with Agency Transitions
Proven Experience with Agency Transitions
With over 15 years of experience onboarding and managing client accounts for dozens of agency partners, we understand exactly what it takes to transition clients smoothly. We acquire six-figure agencies and handle every handoff with the same care and attention we’ve given our own clients for more than a decade.
company history.
company history.
Empowering Agency Owners to Grow and Exit Successfully
Agency Capital Partners (ACP) was born out of more than a decade of experience running and supporting digital marketing agencies. What began as a service agency (Main Street ROI) evolved into a white-label partner network (Main Street Agency Partners), and ultimately into a founder-friendly acquisition firm (ACP). Each stage built on the last, expanding how we help small agency owners grow, scale, and eventually exit successfully.
2010
Main Street ROI
We founded Main Street ROI to help small businesses grow through digital marketing strategies that actually work. From the beginning, our mission centered on education, transparency, and measurable ROI for small business clients.
2015
Main Street Agency Partners
As other agencies began turning to us for fulfillment support, we launched Main Street Agency Partners, our white-label division. Through it, we’ve helped dozens of agency owners expand services, add recurring revenue, and scale without hiring.
2025
Agency Capital Partners
After fifteen years of helping agencies grow, we saw a clear gap in the market: small agency owners needed a simple and trustworthy path to exit. We created Agency Capital Partners (ACP) to fill that gap. ACP combines our experience running and supporting agencies with flexible acquisition structures designed for six-figure firms. We offer a range of options, including cash buyouts and revenue share arrangements, so founders can choose the approach that fits their goals while ensuring a smooth transition for clients.
Meet Our Team
Meet Our Team
Guiding agency owners through growth, transition, and successful exits.
Pete Kennedy
Co-Founder & Managing Partner
Pete is Co-Founder of Agency Capital Partners and President of Main Street ROI. A graduate of Harvard University (magna cum laude), Pete focuses on initial seller conversations, deal structuring, partnerships, and driving growth for acquired agencies. He lives in West Hartford, CT with his wife and three children, and plays drums in a blues band.
Phil Frost
Co-Founder & Managing Partner
Phil is Co-Founder of Agency Capital Partners and CEO of Main Street ROI. He earned his Master’s in Engineering Management from Dartmouth, where he was a starting safety on the varsity football team. Phil focuses on deal structuring, negotiations, and post-acquisition growth strategy. He lives in Manhattan with his wife and two children.
Kaitlin Smith
Partner Development Manager
Kaitlin Smith is Partner Development Manager at Agency Capital Partners. She is often the first point of contact for agency owners exploring an exit or partnership. Kaitlin guides initial conversations to understand each owner’s goals and introduces them to the right ACP path, whether that’s a full acquisition, a phased transition, or a strategic partnership through our sister company, Main Street ROI. With a background in digital agency partnerships, Kaitlin helps make the process simple and smooth from the very first call.
Michael Cianciulli
Integration Manager
Michael Cianciulli is Integration Manager at Agency Capital Partners. He works closely with agency owners during and after acquisition to ensure a seamless transition for clients, staff, and systems. Michael draws on more than 10 of digital marketing operations and fulfillment experience through our sister company, Main Street ROI. His focus is on making every transition smooth and preserving the client relationships and legacy the selling owner has built.
Shifts in the Industry Are Creating New Risks, and Opportunities
Many agency founders are approaching traditional retirement age, while the digital marketing world is shifting faster than ever. The rise of AI, changing client expectations, and increased competition are transforming how agencies operate, and not everyone wants to reinvent their business to keep up.
Selling now allows you to secure your agency’s value while it’s strong, protect your client relationships, and plan your next chapter with peace of mind.
ACP makes that process simple and aligned with your goals, so you can move forward with clarity and confidence.
Shifts in the Industry Are Creating New Risks, and Opportunities
Many agency founders are approaching traditional retirement age, while the digital marketing world is shifting faster than ever. The rise of AI, changing client expectations, and increased competition are transforming how agencies operate, and not everyone wants to reinvent their business to keep up.
Selling or partnering now allows you to secure your agency’s value while it’s strong, protect your client relationships, and plan your next chapter with peace of mind.
ACP makes that process simple and aligned with your goals, so you can move forward with clarity and confidence.
Let’s Start with a Conversation.
Whether you want to expand your services without adding overhead, grow recurring revenue, or lay the groundwork for a future sale, the first step is a conversation. Share a few details and we’ll get back to you personally within one business day.